Unmasking Hong Kong's Elite: A Glamorous Drama of Deception and Power

Global Premiere and Distribution Strategy of the New Series

PCCW Media has announced that its highly anticipated limited series, "The Season," will make its debut in June 2026. This production, a collaboration with SK Global, the studio behind "Crazy Rich Asians," is poised for a significant global launch. U.S. audiences will be able to stream the series on Hulu and Hulu on Disney+, while viewers across Asia, the Middle East, and South Africa can catch it on Viu. Additionally, Now TV will premiere the show in Hong Kong.

International Sales and Early Previews for "The Season"

Fremantle is spearheading the international sales efforts for "The Season" in territories outside of the initial launch markets, with additional support from De Maio Entertainment. Both companies are currently presenting exclusive previews of the series to potential buyers at Hong Kong's Filmart content market, generating buzz and anticipation for the show's worldwide release.

Unveiling the Intricate Plot of "The Season"

Described as a "White Lotus"–like narrative, "The Season" is set against the backdrop of Hong Kong's affluent high society. The story centers on a group of privileged friends enjoying a luxurious summer, embarking on their annual boating season. What initially appears to be an idyllic escape soon transforms into a complex web of deceit, power struggles, and profound life-altering events. The series promises to expose the hidden machinations within this glamorous world.

The Hext Family and the Arrival of a Mysterious Newcomer

The drama unfolds within Hong Kong's exclusive summer circuit, where social connections are paramount and appearances can be deceiving. The narrative focuses on the Hext family, a long-established pillar of Hong Kong's old money elite, whose influence extends through yacht parties, horse races, and charitable galas. Beneath this veneer of prestige, however, secrets and scandals are constantly brewing. The plot intensifies with the arrival of Cola, a enigmatic newcomer with a hidden agenda, who begins to destabilize the meticulously crafted social order, igniting old rivalries and shifting alliances towards darker outcomes.

A Star-Studded International Cast Brings "The Season" to Life

The cast of "The Season" features a diverse and talented ensemble. Jessie Mei Li, known for her role in "Shadow and Bone," stars as Cola. Toby Stephens from "Percy Jackson and the Olympians" and three-time Golden Horse Award winner Karena Lam portray Christopher and Fiona Hext, the patriarch and matriarch of the influential Hext family. The series also includes appearances by Chris Pang ("Crazy Rich Asians"), Celina Jade ("Wolf Warrior 2"), Justin Chien ("The Brothers Sun"), Yvonne Chapman ("Avatar: The Last Airbender"), Japanese performer Kōki, and Lee Jae-yoon ("Physical 100 Season 2"), adding to the international appeal of the production.

Creative Vision and Executive Production Behind the Series

The creative force behind "The Season" is Yalun Tu, who serves as both creator and executive producer, bringing his experience from projects like "NCIS: Hawai‘i." Marialy Rivas, acclaimed for her work on "The Jetty" and "Perry Mason," directs and also holds an executive producer credit. Janice Lee and Agatha Lo are executive producers for PCCW Media, while Chloe Dan, Matt Aragachi, and Dylan Tarason represent SK Global in their executive producer roles, ensuring a collaborative and high-quality production.

PCCW Media's CEO Discusses the Global Resonance of "The Season"

Janice Lee, CEO of PCCW Media Group & Viu, shared her enthusiasm for the series, stating that "The Season," while set against the vibrant backdrop of Hong Kong's cityscape, offers a universal story of redemption. She expressed confidence that the characters and themes will resonate with audiences worldwide. Lee also highlighted the successful partnership with SK Global and platform collaborators, and conveyed her excitement to share a first look at the completed work, praising the amazing creative team and cast as the series officially launches a year after its initial announcement at Filmart.