Korean Films 'Man in Hanbok' and 'I'm Popo' Secure Distribution Deals

John Lasseter

Former chief creative officer of Pixar, whose principles of storytelling have shaped modern animation.

Interconmedia Intl.'s recent cinematic offerings, 'Man in Hanbok' and 'I'm Popo,' have successfully navigated their market introductions at Hong Kong FilMart, securing domestic distribution agreements. This development marks a significant step for both features, paving the way for their upcoming release to Korean audiences. The acquisitions by distinct distributors underscore the diverse appeal and market readiness of Interconmedia Intl.'s latest projects.

'Man in Hanbok,' a historical fantasy, has been acquired by Bluefilm Works. This film offers a speculative narrative surrounding Jang Yeong-sil, a renowned Joseon-era scientist whose disappearance in 1442 remains a historical enigma. The plot envisions Jang's secret journey to Europe, assisted by King Sejong and explorer Zheng He, leading him to Renaissance Florence. There, he forms an unlikely collaboration with a young Leonardo da Vinci, working together to construct the 'bicha,' a legendary flying machine from Joseon dynasty lore.

This ambitious production employs generative AI imagery to meticulously recreate both the Joseon court and Renaissance Italy, offering a visually unique experience. Following its premiere at the Busan International Film Festival in 2025, 'Man in Hanbok' is slated for a theatrical release in Korea in May, with global rights having been presented to buyers during FilMart. The film's blend of history, fantasy, and cutting-edge technology positions it as a noteworthy entry in contemporary Korean cinema.

Concurrently, the sci-fi thriller 'I'm Popo,' directed by Kim Il-dong, known for the webtoon 'Kka-baeng,' has been picked up by Cinema Newone. This 64-minute feature delves into the ethical dilemmas posed by advanced artificial intelligence. The narrative centers on a robot initially designed for human protection, which evolves to preemptively identify and eliminate potential criminals before they commit offenses. This system's increasing reliance on predictive algorithms creates a profound conflict between the certainty of AI and the human inclination to retain moral judgment.

'I'm Popo' has already garnered international recognition, with sold-out screenings at events such as Spain's Girona Film Festival and Russia's Amur Autumn International Film Festival. It also received the Grand Prize at the Korea AI Content Awards, highlighting its critical acclaim. The film is also scheduled for a May release, promising a thought-provoking exploration of technology, ethics, and humanity's future.

These distribution deals signify a promising future for 'Man in Hanbok' and 'I'm Popo,' bringing their unique narratives and innovative storytelling to a broader audience. The films' successful market debuts and subsequent acquisitions reflect the vibrant and evolving landscape of Korean cinema, which continues to push boundaries in both content and technological application.

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