In a significant move within the mobile gaming industry, Scopely, a prominent player in the sector, has finalized an agreement to acquire a controlling interest in Loom, the innovative development studio based in Istanbul. This acquisition marks a pivotal moment for Loom, the creators of the highly successful mobile puzzle game, 'Pixel Flow!', which launched in late 2025 and has quickly garnered a global audience of over 10 million users. The deal, which includes a multi-year, performance-based structure, reportedly places Loom's valuation at over $1 billion, highlighting the rapid ascent and potential of the Turkish studio.

Mobile Gaming Powerhouse Scopely Secures Majority Stake in Innovative Studio Loom

Los Angeles, California - February 19, 2026 – Mobile gaming titan Scopely announced today its definitive agreement to acquire a majority stake in Loom, a burgeoning Istanbul-based game development studio. Loom, co-founded by CEO Kübra Gündoğan and Chief Technology Officer Emre Çelik in the previous year, has achieved remarkable success with its flagship title, 'Pixel Flow!'. This innovative puzzle game, released in late 2025, has already amassed an impressive player base exceeding 10 million worldwide. Notably, 'Pixel Flow!' stands out as the sole casual game launched within the last 12 months to break into the top 20 monthly grossing charts in the United States, a testament to its compelling gameplay and widespread appeal.

While the specific financial details of the acquisition remain undisclosed, industry insiders suggest the deal is structured with a multi-year, performance-based component, pushing Loom's valuation beyond the $1 billion mark. This valuation underscores the significant impact and future potential recognized by Scopely in Loom's creative talent and successful game development. Prior to this acquisition, Loom had successfully secured seed funding from investors including Arcadia Gaming Partners, demonstrating early confidence in its trajectory.

Tim O’Brien, Scopely's Chief Revenue Officer and a board member, expressed immense enthusiasm for the partnership. He lauded 'Pixel Flow!' for its rapid ascent in player engagement and revenue generation, emphasizing the rare combination of creativity, iterative development, and immediate market traction demonstrated by the Loom team. O'Brien highlighted Scopely's ongoing commitment to integrate world-class teams and game franchises into its operational ecosystem, signaling this investment as a strategic step in maintaining its leadership in the mobile gaming space.

Kübra Gündoğan, Loom's CEO, reciprocated the excitement, reaffirming her team's dedication to developing innovative and distinctive gaming experiences. She articulated that 'Pixel Flow!' represents a fresh form of entertainment for players, and the overwhelmingly positive reception has been incredibly gratifying. Gündoğan praised Scopely for their confidence in Loom's hybrid-casual game development approach and their shared passion for player-centric game creation. She believes that Scopely's unique ecosystem will empower Loom to preserve its creative autonomy while benefiting from collaborative learning, ultimately enabling them to build enduring games that resonate deeply with players. This partnership, she noted, inaugurates a new chapter for Loom's creative aspirations.

The acquisition also strategically enhances Scopely's development footprint in Turkey, a region increasingly recognized as one of the most dynamic and talent-rich gaming hubs across Europe, the Middle East, and Africa. Arcadia managing director Akin Babayigit celebrated Loom's achievement, noting the exceptional outcome of exiting with a billion-dollar-plus valuation just months after their initial investment. He commended Loom's rapid growth and success, underscoring their status as the latest Turkish startup to achieve unicorn status. Babayigit expressed confidence in Scopely's proven ability to cultivate global franchises, anticipating that this investment will provide Loom with an excellent platform to continue building and expanding, all while preserving the innovative spirit that made 'Pixel Flow!' a standout title.

The acquisition of Loom by Scopely is more than just a business transaction; it's a vibrant testament to the power of innovation and global collaboration in the rapidly evolving mobile gaming industry. It highlights the growing importance of emerging markets like Turkey as hotbeds for creative talent and groundbreaking game development. For other independent studios, Loom's journey serves as an inspiring narrative: a compelling game, a clear vision, and strategic partnerships can rapidly transform a startup into a global success story. This deal also reaffirms that in the dynamic world of mobile entertainment, quality content and player engagement remain paramount, attracting significant investment and fostering further innovation. The future of mobile gaming will undoubtedly continue to be shaped by such strategic alliances, bridging geographical boundaries to bring diverse and engaging experiences to players worldwide.