VelociPastor Producer and Crunchyroll Veterans Launch New Digital Agency, Unknown Film Organization

Ta-Nehisi Coates

Author and journalist whose work on culture, race, and history includes writing for Marvel's "Black Panther."

A new creative and production agency, Unknown Film Organization (UFO), has been established by a group of innovative professionals, including the producer behind the unexpected viral success of the 2019 microbudget film “The VelociPastor.” This New York-based venture, officially announced, is set to concentrate on producing both live-action and animated video content for online platforms. The company's stated goal is to challenge the traditional, often expensive, agency model by fostering a more efficient and creatively driven approach to content creation.

Driving this initiative is Jesse Gouldsbury, a director and producer who previously headed production at Crunchyroll and produced “The VelociPastor,” with an upcoming sequel, “The VelociPastor 2,” in the pipeline. Gouldsbury emphasizes that exceptional content does not require massive budgets or extensive crews; rather, it thrives on the right talent and a trusting environment that empowers creators. He highlighted the agency’s appreciation for content that visibly showcases the dedication and craftsmanship involved, moving away from overly polished productions that might obscure the original creative vision. The leadership team also includes Alex Krokus as creative director, Braith Miller overseeing production, Adrian Apolonio leading marketing, and Nicholas Fung as post-production supervisor. Many of these key figures bring extensive experience from Crunchyroll, Netflix, and other major industry players, reinforcing UFO's foundation in digital content expertise.

The Unknown Film Organization has secured initial funding from James Tynion IV, a New York Times bestselling comic book writer and producer. Tynion’s production house, Tiny Onion, will also be among UFO’s inaugural clients and creative collaborators. Tynion expressed his long-standing conversations with Gouldsbury about the vast potential of digital video and the boundless opportunities available on platforms like YouTube. His investment signifies a desire to transform these discussions into tangible projects, with Tiny Onion having ambitious plans for its partnership with UFO, anticipating the realization of their shared vision.

This new agency exemplifies the spirit of innovation and resourcefulness within the creative industries. By challenging conventional methods and embracing a leaner, more authentic approach, Unknown Film Organization is poised to make a significant impact in the digital content landscape. Their commitment to empowering creators and delivering high-quality, engaging content reflects a positive shift towards a more dynamic and accessible future for storytelling and marketing in the digital age.

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