Experience the Timeless Fusion of Culture and Style with Adidas Superstars

Samuel L. Jackson's Quest for the Iconic Superstar

In a captivating new campaign from Adidas Originals, legendary actor Samuel L. Jackson embarks on a whimsical journey, bare-footed, through the opulent corridors of the 'Hotel Superstar.' His quest? To find the perfect pair of Adidas Originals Superstar sneakers, a pursuit that subtly underscores the shoe's iconic status and universal desirability.

A Galaxy of Stars United by a Classic

Jackson's cinematic adventure brings him into contact with a diverse array of global luminaries, each effortlessly sporting the coveted Superstar. The illustrious cast includes K-pop sensation Jennie, supermodel Kendall Jenner, football prodigy Lamine Yamal, critically acclaimed rapper Baby Keem, NBA superstar James Harden, skateboarding icon Tyshawn Jones, and Grammy-winning artist Olivia Dean. This eclectic mix of talent from various fields highlights the Superstar's broad appeal across music, fashion, sports, and art.

The Visionary Direction of Thibaut Grevet

The campaign's distinctive aesthetic and narrative are courtesy of director Thibaut Grevet, known for his innovative music video work with artists like Tate McRae and A$AP Rocky. Grevet's direction infuses the campaign with an imaginative and unexpected flair, pushing the boundaries of traditional advertising by presenting a reality-bending scenario within the 'Hotel Superstar' setting.

Adidas Originals' Perspective on Timelessness

Annie Barrett, VP of Marketing at Adidas Originals, emphasizes that the campaign celebrates the Superstar's enduring legacy and its continued relevance in today's cultural landscape. She notes that Superstars are not just sneakers; they are a timeless and iconic statement. This season's initiative is designed to reaffirm the shoe's pervasive influence across various cultural domains, presenting a fresh yet familiar narrative.

The Evolution of Superstar Apparel

Beyond the iconic footwear, the campaign also introduces new apparel collections. It features the classic black-and-white sneakers and matching tracksuits, alongside innovative designs. The men's line includes more relaxed fits and striking red, black, and white color-blocked pieces with the signature three stripes. Notably, Tyshawn Jones sports a fresh take with denim shorts. The collection also offers neutral-toned tees and jacquard jerseys. For women, highlights include a Superstar track top and an eye-catching equipment blocking red jacket, blending heritage with modern style.

Global Launch and Immersive Experiences

Scheduled for a spring launch, the campaign will roll out globally, supported by engaging digital content, brand activations, and unique immersive in-person events. This comprehensive approach aims to deepen consumer connection with the Superstar brand, inviting audiences worldwide to experience the campaign's innovative storytelling and product offerings firsthand.