As the global wave of girl groups continues to swell, Hybe is poised to introduce a formidable new act to the K-pop landscape: Tuide. This seven-member ensemble, launched under Hybe's new sub-label ABD, made their official debut on Monday, August 24, with their first EP, Tune & Play. The EP's title track, 'Sun Kiss,' showcases their distinctive 'Soultronic' sound, a genre that skillfully merges soulful R&B vocals with vibrant electronic music, setting a fresh tone for the industry.

The members of Tuide, whose ages span from 15 to 19, including Seohee, Seoyeon, Elena, Jia, Saki, Seah, and Yi Hani, have undergone extensive preparation, with training periods ranging from a mere eight months to over four and a half years. Their journey reflects a generational shift in K-pop, positioning them to inherit the legacy of successful girl groups that came before them. These aspiring artists view their idol careers as the fulfillment of long-held childhood dreams, driven by a deep passion for music and performance.

The members expressed overwhelming excitement and gratitude leading up to their debut, highlighting their strong bond and collective readiness. During an exclusive preview event, 'Playground,' the group experienced the profound joy of performing their music live, solidifying their confidence and cohesion. They emphasize that their success stems from mutual trust and open communication, which allowed them to unite their individual strengths and create a powerful, harmonious stage presence. The recording process for Tune & Play was a memorable experience, particularly for Elena, who cherished her first time in a recording studio and the opportunity to collaborate with the renowned producing duo, GroovyRoom.

Tuide's emergence into the K-pop scene is a testament to perseverance, teamwork, and the unwavering pursuit of one's artistic vision. Their dedication to their craft, combined with a unique musical style and a supportive group dynamic, positions them as bright stars in the evolving global music industry. Their story inspires aspiring artists to embrace their dreams, nurture their talents, and find strength in unity.