In a significant move within the audio entertainment landscape, SiriusXM has forged an exclusive three-year alliance with the creators of the highly successful comedy podcast, 'The Bald and the Beautiful'. This partnership solidifies SiriusXM's role in distributing the show and managing its advertising revenue.

SiriusXM Partners with Drag Duo for Exclusive Podcast Rights

On July 21, 2026, the renowned audio entertainment company SiriusXM announced a multi-year exclusive agreement with the acclaimed comedy podcast, 'The Bald and the Beautiful'. This popular program is co-hosted by the charismatic personalities Trixie Mattel and Katya Zamolodchikova, both celebrated alumni of the iconic reality series 'RuPaul's Drag Race'. Under the terms of this three-year deal, SiriusXM will be the sole distributor of the podcast through its extensive podcast network. Furthermore, SiriusXM Media, the company's dedicated advertising division, will exclusively handle all advertising sales for both the audio and video formats of the show.

Since its inception in 2020, 'The Bald and the Beautiful' has amassed an impressive following, recording nearly 100 million downloads over its lifetime. The podcast's strong appeal extends to its visual content, with its YouTube channel attracting over 770,000 subscribers, cementing its status as a prominent fixture on comedy podcast charts. Trixie Mattel expressed immense gratitude for the new collaboration, stating her excitement to join the SiriusXM family. Katya Zamolodchikova echoed these sentiments, highlighting the surreal and thankful nature of this new chapter.

Trixie Mattel and Katya Zamolodchikova first encountered each other as competitors on the seventh season of 'RuPaul's Drag Race' in 2015. Their undeniable chemistry and creative synergy blossomed into a robust professional partnership, starting with the widely adored web series 'UNHhhh'. This collaboration further expanded to include their roles in Netflix's 'I Like to Watch' web series and the release of their best-selling advice book in 2020. Individually, both artists have achieved remarkable success. Katya was a runner-up on 'RuPaul's Drag Race All Stars' season two, while Trixie clinched the crown in season three. Beyond 'Drag Race', Trixie has also ventured into a successful makeup brand and starred in the Discovery+ series 'Trixie Motel', which chronicled the renovation of her Palm Springs motel. Episodes of 'The Bald and the Beautiful' will continue to be accessible across all major podcast platforms, including the SiriusXM application. United Talent Agency (UTA) represents 'The Bald and the Beautiful', as well as Katya, and manages Trixie's audio and touring endeavors.

This strategic acquisition by SiriusXM underscores the growing significance of podcasts in the entertainment industry and the value placed on established, engaging content creators. It highlights a trend where traditional media companies are actively seeking to integrate popular digital-native content, recognizing the vast audience reach and loyal fan bases that podcasts command. For Trixie Mattel and Katya Zamolodchikova, this partnership signifies a new level of mainstream recognition and expanded opportunities for their brand. It's a testament to their enduring appeal and innovative approach to comedy, paving the way for further evolution in their careers and the podcasting world at large.