Roku has recently welcomed Patrick Harris to its executive team, naming him as the Senior Vice President of Global Media Revenue. This strategic hire is set to bolster Roku's leadership in the competitive streaming and advertising landscape.

Harris brings a wealth of experience from prominent tech companies, having previously served as President of Americas at Snap Inc., and dedicating over a decade to Meta in various leadership capacities, including Vice President of Global Channels. In his new role at Roku, he will spearhead efforts to expand the company's advertising revenue globally and drive forward innovative media strategies. Commencing his duties on March 9th, Harris will operate from New York and report directly to Charlie Collier, the President of Roku Media.

Charlie Collier expressed his enthusiasm for Harris's appointment, highlighting his proven track record in building and scaling successful teams, gaining the trust of leading marketers, and significantly contributing to the growth of influential ad-supported digital platforms. Collier emphasized that Harris's expertise in delivering measurable brand performance and marketer outcomes, coupled with his strategic acumen and collaborative leadership, will strengthen Roku's teams, enhance client partnerships, and accelerate the company's CTV strategy. Harris himself conveyed his excitement to join Roku, recognizing its pivotal role in shaping the future of TV advertising and its unique position to lead industry transformation. He is eager to contribute to Roku's mission of creating an accountable, performance-driven platform for marketers, leveraging the company's assets, momentum, and impact at a scale few can match.

This strategic leadership addition signifies Roku's commitment to advancing its position in the television advertising sector, emphasizing innovation, performance, and strong client relationships. With Harris's extensive experience, Roku is poised to further revolutionize the future of television, offering marketers unparalleled opportunities for impact and accountability.