The iconic character Labubu has officially immersed itself in the excitement surrounding the World Cup. Pop Mart's distinctive and widely popular collectible, known for its mischievous grin and prominent teeth, has undergone a football-themed transformation through a new collaboration with FIFA. This unique partnership has launched just in time for the 2026 FIFA World Cup, introducing an exclusive collection titled “The Monsters x FIFA Series.”

This special series encompasses a variety of merchandise, including cuddly plush figures, convenient keychains, intriguing blind boxes, and an array of accessories perfect for game day, all featuring Labubu adorned in football attire. As the 2026 FIFA World Cup prepares to unfold across the United States, Mexico, and Canada, this collection celebrates a historic moment for the tournament, which will be the largest ever with 48 participating teams. The standout item is Pop Mart's "Catch the Win" vinyl plush doll, a 14.96-inch Labubu figurine dressed in a full soccer kit, complete with cleats and holding a miniature FIFA World Cup trophy, available for $149.99.

Beyond the main plush doll, the collection offers smaller items such as a vinyl plush lanyard and a keychain, both showcasing Labubu's iconic pointed ears and playful expression in a FIFA-inspired design, priced at $32.99. The broader FIFA collection also includes an assortment of blind-box lifestyle products, ranging from pendant keychains and mini lights to magnets, glass cups, and football bags, with prices varying from $12.99 to $29.99. Additionally, a two-in-one Labubu bottle opener magnet, shaped like a soccer ball, is available, making it an ideal accessory for hosting game-day gatherings.

This collaboration marks a significant milestone for Labubu, propelling the character into a major mainstream partnership. Created by Hong Kong artist Kasing Lung and produced by Pop Mart as part of "The Monsters" universe, Labubu has rapidly ascended to become one of the most sought-after collectibles in recent years. Its immense popularity has been fueled by celebrity endorsements, engaging TikTok unboxing videos, and a thriving resale market, solidifying its status as a cultural phenomenon.