During the peak of the COVID-19 pandemic, directors Emma Wall and Betsy Hershey embarked on a significant project after a pivotal virtual meeting hosted by acclaimed filmmaker Adam McKay. McKay, known for his film 'Don’t Look Up,' became a key influence on their documentary, 'Just Look Up,' which focuses on the American environmental advocacy organization, Climate Defiance. This film, making its global debut at CPH:DOX and later featured at the Thessaloniki Documentary Festival, highlights Michael Greenberg, the founder of Climate Defiance. Established in 2023, the group aims to halt fossil fuel extraction on U.S. federal territories and elevate climate change to a primary political concern, often drawing widespread attention through public demonstrations and viral online content.

The directors found their inspiration and approach from a discussion, facilitated by the Climate Emergency Fund, which emphasized that even a small fraction of the population committed to sustained disruption can lead to governmental shifts. This insight motivated Wall and Hershey to pursue an observational, investigative documentary style, steering clear of traditional talking-head formats. Their choice of Climate Defiance as a subject, particularly its charismatic leader Michael Greenberg, a stand-up comedian, allowed them to infuse a serious topic with a necessary touch of humor. Both Adam McKay and Joshua Oppenheimer joined the project as executive producers, offering crucial support and creative freedom to the filmmakers, further emphasizing the film's alignment with McKay’s signature blend of satire and serious commentary on pressing issues like climate denial.

Filming with Climate Defiance involved navigating challenging and potentially risky situations, including protests at high-profile events targeting prominent figures. The production team ensured robust legal backing, underscoring the increasing dangers faced by activists and the importance of protecting their right to protest. In a climate where current events often shift public focus, particularly towards conflicts and geopolitical tensions, the filmmakers stressed the enduring relevance of discussing climate change. They highlighted the interconnectedness of geopolitical conflicts, such as those in oil-rich nations like Venezuela and Iran, and the broader climate crisis, asserting that these are often fronts in a larger struggle over fossil fuels. The directors conveyed a resolute message that American activists are committed to continuous advocacy, demonstrating an unwavering determination to confront environmental challenges and champion the right to protest, thereby reassuring a global audience that the fight for climate justice persists.

The endeavor of creating and promoting 'Just Look Up' beautifully illustrates the enduring power of film as a catalyst for awareness and advocacy. In an era often dominated by fleeting distractions, the commitment shown by these filmmakers and activists stands as a beacon of hope and a testament to the human spirit's capacity for positive change. Their work reminds us that engaging with critical global issues through creative and persistent means is not just an option but a vital pathway toward building a more just and sustainable future for all.