CIMB Bank Berhad has officially rolled out CIMB Private Wealth, a new, sophisticated offering tailored for affluent clients throughout the ASEAN region. This strategic move is an integral component of the bank's ambitious Forward30 plan, which targets a significant doubling of wealth assets under management by the year 2030. The service is designed to provide comprehensive support across various financial needs, encompassing institutional financial services, expert advisory, and a diverse range of wealth products. These offerings are meticulously crafted to assist clients in achieving capital appreciation, safeguarding their assets, and ensuring seamless intergenerational wealth transfer.

The newly introduced CIMB Private Wealth segment is poised to redefine wealth management in ASEAN by consolidating a suite of services that cater to the evolving demands of discerning clients. It offers a holistic approach to financial well-being, combining personalized guidance with robust product solutions. The expansion of this service to key markets such as Singapore and Thailand later this year underscores CIMB's commitment to strengthening its presence and enhancing its value proposition in the region's dynamic wealth landscape. With a focus on addressing both personal investment goals and complex cross-border financial activities, CIMB Private Wealth aims to be a trusted partner for high-net-worth individuals and business owners alike, navigating the intricacies of modern wealth management.

CIMB's Vision for ASEAN Wealth Management

CIMB Bank Berhad has introduced CIMB Private Wealth, a specialized service targeting affluent clients in ASEAN, marking a significant step in its strategic plan to double wealth assets under management by 2030. This new offering integrates institutional financial services, comprehensive advisory support, and a diverse portfolio of wealth products. It is designed to assist clients with capital growth, asset protection, and seamless succession planning. The bank plans to extend its private wealth operations to Singapore and Thailand by year-end, further solidifying its regional footprint and catering to the nuanced financial needs of high-net-worth individuals and business clients across Southeast Asia.

This initiative, aligned with CIMB's Forward30 blueprint, aims to serve a broad spectrum of clients in ASEAN through an extensive array of investment, lending, and protection instruments, alongside bespoke wealth advisory services. The target clientele includes high-net-worth individuals seeking expert guidance on their financial endeavors, as well as business proprietors managing personal investments and intricate cross-border financial transactions. Clients enrolled in this segment will benefit from exclusive regional privileges associated with Private Wealth, granting them unparalleled access to CIMB's expansive commercial and wholesale banking network throughout ASEAN. This integrated approach ensures a cohesive and superior banking experience for the bank's most valued customers.

Personalized Client Support and Digital Innovation

Clients within the CIMB Private Wealth segment will benefit from dedicated support provided by experienced senior relationship managers and certified investment advisors. These professionals offer tailored portfolio reviews, strategic asset allocation guidance, and timely market updates, all curated by CIMB's chief investment office (CIO). The integration of digital accessibility through the MyWealth feature on CIMB's OCTO banking application ensures that clients can manage their investments and access financial insights conveniently. Additionally, this premium package includes exclusive privileges across CIMB's extensive ASEAN network and benefits associated with the prestigious CIMB Private Wealth World Elite Card, enhancing the overall client experience.

Haniz Nazlan, CEO of CIMB Group consumer banking, emphasized the significant transformation occurring in wealth dynamics across ASEAN. She highlighted the active involvement of multiple generations in the rapid evolution of wealth creation, preservation, and intergenerational transfers. Nazlan noted that clients are actively seeking reliable partners to navigate the complexities of wealth management, aiming to grow, protect, and transfer their financial legacies effectively. In harmony with the CIMB brand commitment, "Moving You Forward," CIMB Private Wealth is meticulously crafted to address the evolving requirements, behaviors, and aspirations of today's sophisticated affluent clientele, ensuring a responsive and forward-thinking approach to their financial journey.